Building Wealth Through Strategic Multifamily Investing

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The Whole Enchilada of Real Estate Investing

Lou Brown

36 episodes

5 hours ago

Welcome to The Whole Enchilada of Real Estate Investing—the only podcast serving up a full feast of street-smart strategies for building your real estate empire. Whether you're a rookie or a seasoned pro, host Lou Brown shares creative financing secrets, deal-making tactics, and wealth-building strategies. As the founding President of the National Real Estate Investors Association, Lou has helped thousands succeed. Ready to take action? Tune in, get smart, and let’s make some deals!

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Building Wealth Through Strategic Multifamily Investing - EP 33

The Whole Enchilada of Real Estate Investing

29 minutes 16 seconds

2 weeks ago

Building Wealth Through Strategic Multifamily Investing - EP 33

Host Lou Brown sits down with multifamily investor Lauren Rogers to explore how she transitioned from a tech career at Amazon Web Services into real estate. Lauren shares the strategy behind scaling Veritas Equity Partners, the value of partnering with experienced operators, navigating Washington’s rent control landscape, and why stable economies like Seattle offer long-term opportunity. A practical, insightful conversation for anyone looking to break into multifamily investing.

🎧 Hosted by: Lou Brown

👤 Guest:🖋 Lauren Rogers – Cofounder, Veritas Equity Partners

⭐ Guest Bio:Lauren Rogers, based in Bellevue, Washington, transitioned from a successful career in partner management, sales, and marketing at global tech firms to co-found the multifamily real estate investment firm Veritas Equity Partners in the Pacific Northwest, where she leads investor relations and acquisitions. A Bellevue native with an MBA from Seattle Pacific University, she brings her expertise in building high-impact partnerships—skills she honed in tech—into structuring value-add workforce housing investments and educating investors. Over the past decade, both Lauren and her partner and husband, Alex Burch—who’s been acquiring multifamily properties since around 2010 and oversees capital structure and strategy—have grown Veritas from a lean startup to managing over $50 million in assets across Washington state, driven by their combined strengths, iterative systems, and shared vision.

💡 Key Topics Covered

✔️ Making the leap from tech to real estate

✔️ Why mid-market multifamily is a strong niche

✔️ Operating under Washington rent control

✔️ Using AI tools to optimize deals

✔️ Entering real estate through partnerships

✔️ Long-term fundamentals of the Seattle market

📇 Connect with Lauren Rogers:

🌐 Website → https://veritasequitypartners.com/

🔗 LinkedIn → https://www.linkedin.com/in/laurenrogersveritas/

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🔗 LinkedIn → linkedin.com/in/lou-brown-5445545

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💎 Produced by Icons of Real Estate – https://iconsofrealestate.com/