
In this episode of The Whole Enchilada of Real Estate Investing, host Lou Brown sits down with financial planner and author Prudence Zhu. Prudence shares her journey from climbing the corporate ladder to achieving financial freedom, and how she now helps others align money with values. She explains her ESI framework—earning, saving, and investing—plus the importance of energy, mindset, and financial therapy. Prudence also introduces her new book, A Couple’s Guide to Money, designed to help couples thrive financially and emotionally.
🎧 Hosted by: Lou Brown
👤 Guest:🖋 Prudence Zhu – Financial Planner, Author & Certified Financial Therapist
⭐ Guest Bio:Prudence Zhu is a fee-only financial planner and founder of Enso Financial and Baoba USA. Originally from rural China, she moved to the U.S. in 2012 and achieved financial freedom within just seven years through disciplined saving and smart investing. With a strong background in private equity and corporate finance, Prudence helps cross-cultural couples, small business owners, and immigrants build financial harmony and lasting confidence. In the first year of her “Couples and Money” program, clients saw a 28% increase in financial transparency, 36% greater clarity on goals, and a 30% reduction in stress within just three months. Prudence is also an investor in Y Combinator-backed companies, reflecting her commitment to driving innovation and supporting sustainable growth.
💡 Key Topics Covered:
✔️ Prudence’s journey to financial freedom
✔️ The ESI framework: earning, saving, investing
✔️ How financial therapy supports better decisions
✔️ Insights from A Couple’s Guide to Money
✔️ Aligning money with values and purpose
📇 Connect with Prudence Zhu:
🔗 LinkedIn → https://www.linkedin.com/in/prudencezhu
📚 Website → http://www.ensofin.com/
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💎 Produced by Icons of Real Estate – https://iconsofrealestate.com/