The Wimbart Way is Wimbart’s original podcast series, created to mark the company’s 10th anniversary and document a decade of storytelling in African tech. Hosted by Wimbart Founder and CEO Jessica Hope, the show brings together founders, investors, operators, and media leaders for conversations on the business of storytelling, PR, and narrative building across the African tech ecosystem. Each episode offers an honest, high-level look at how strategic communications can shape outcomes for startups and scaleups, from launch through to growth, crisis, and beyond.
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The Wimbart Way is Wimbart’s original podcast series, created to mark the company’s 10th anniversary and document a decade of storytelling in African tech. Hosted by Wimbart Founder and CEO Jessica Hope, the show brings together founders, investors, operators, and media leaders for conversations on the business of storytelling, PR, and narrative building across the African tech ecosystem. Each episode offers an honest, high-level look at how strategic communications can shape outcomes for startups and scaleups, from launch through to growth, crisis, and beyond.
Iyin 'E' Aboyeji, Partner at Future Africa, doesn't mince his words. He argues that the ecosystem's media platforms have devolved into "press release machines" that fail to hold the attention of modern readers - or plugged-in investors.
His advice to founders? Stay off the news cycle. Build your own platform. Don't share a page with scandal.
It is a searing critique of the landscape - delivered with the irony that only E can offer, given his own stake in the ecosystem's biggest media platform.
Is he right - or is the model just evolving?
New Episode droping soon
#TheWimbartWay #MediaBusiness #AfricanStartups #TechCabal #FutureAfrica #AfricanTech
The Wimbart Way
The Wimbart Way is Wimbart’s original podcast series, created to mark the company’s 10th anniversary and document a decade of storytelling in African tech. Hosted by Wimbart Founder and CEO Jessica Hope, the show brings together founders, investors, operators, and media leaders for conversations on the business of storytelling, PR, and narrative building across the African tech ecosystem. Each episode offers an honest, high-level look at how strategic communications can shape outcomes for startups and scaleups, from launch through to growth, crisis, and beyond.
