The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
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The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
The New Rules of Loyalty: Gen Z, Pinterest, and Wine DTC
The Wine Marketers Radar
8 minutes 16 seconds
6 months ago
The New Rules of Loyalty: Gen Z, Pinterest, and Wine DTC
This week on The Wine Marketer’s Radar, we’re diving into the brand strategies that are quietly winning with modern consumers — and what wineries can learn from them.
In this episode:
Why Pinterest is becoming Gen Z’s go-to discovery platform (and why wine brands should care) What grocery e-commerce teaches us about loyalty and customer retention What Gen Z creators actually want from brand partnerships (hint: it’s not about polished perfection) One behavioral bias that could be eroding your customer experience — without showing up in your analytics
If you're in wine marketing, DTC, or brand management, this episode is packed with insights that can change how you show up for your customers.
️ Read the article or get help with your wine marketing at 5forests.com
#WineMarketing #GenZMarketing #DTCWine #CustomerExperience #LoyaltyMarketing #TheWineMarketersRadar #5forests
The Wine Marketers Radar
The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
