In the latest episode of the Winkl podcast, we have Ganesh Balakrishnan, marketer, entrepreneur & co-founder of Flathead shoes talk about building a brand at the time of a raging pandemic and the role storytelling plays in brand marketing and communication.
He spoke to the podcast host and CEO of Winkl, Rahul Singh about his journey of surviving the lockdown, some of the marketing experiments his team ran, and how he sees the future looking like post-covid.
He also spoke about the role storytelling plays in brand building and brand communication and brand marketing.
Some of the topics that he spoke about -
00:05:30 - Role of storytelling in brand building
00:10:30 - LinkedIn for Brand Marketing
00:21:31 - Storytelling on Instagram
00:23:37 - Creating a Marketing Playbook
00:29:21 - Does brand perception affect sales?
00:38:20 - Marketing during a global pandemic
00:50:31 - Launching a new product line
00:56:20 - Evolving your marketing mix for the next few months
Tune in every week for interesting insights into the world of influencers and influencer marketing!
In case you have any questions you want to ask Ganesh, tweet them @ganeshb78, @_therahulsingh, @winklapp with the #thewinklpodcast
For any suggestions on how we can improve our podcast and make it a more valuable & enjoyable experience for you.
Please write to the host - rahul@winkl.co!