Highlights from episode
In this insightful conversation, business coach Caroline Leon shares her journey and philosophy of ethical business practices. She discusses how she helps coaches, healers, and teachers build sustainable businesses without resorting to manipulative marketing tactics. With years of experience transitioning from corporate work to conscious business coaching, Caroline offers a refreshing perspective on how business can be both profitable and aligned with personal values.
Key Highlights:
The Dark Side of Marketing: Caroline exposes common manipulative marketing tactics like artificial scarcity, pressure tactics, and countdown timers. She emphasises how these techniques often exploit people's vulnerabilities and create distrust, particularly in the coaching industry.
The Power of Authentic Connection: Instead of focusing on perfect websites and polished marketing, Caroline advocates for genuine connection through conversations, gift sessions, and valuable content sharing. She highlights how sustainable business growth comes from building real relationships rather than following formulaic approaches.
Putting People Before Profit: A cornerstone of conscious business is prioritising both the client's and the business owner's wellbeing. Caroline discusses how this approach leads to sustainable growth and helps entrepreneurs avoid burnout while maintaining integrity.
The Importance of Generosity and Transparency: Caroline shares how being genuinely generous with knowledge and transparent about selling can build trust. She emphasises the value of giving real content and being clear about when you're selling versus when you're sharing information.
Sustainable Growth Takes Time: Through a client success story, Caroline illustrates how authentic business growth often takes years, not weeks. She shares how one spiritual coach grew from earning £16,000 to six figures over several years by consistently applying ethical business principles.
Finding Your Authentic Path: Caroline emphasises the importance of choosing marketing methods that feel authentic to the individual, rather than following a one-size-fits-all approach. She encourages entrepreneurs to select platforms and strategies that align with their personal preferences and values.
You can find Caroline on her website https://carolineleon.com/
Music by my brother Olivier Messager