This is not another agency podcast. This is about Wonderful people. Hosts Dan Maudhub and Phil Jones explore the highs and lows of the lives & careers of some of the most interesting personalities in the creative, tech & marketing world. Trust us, there are some stories to tell!
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This is not another agency podcast. This is about Wonderful people. Hosts Dan Maudhub and Phil Jones explore the highs and lows of the lives & careers of some of the most interesting personalities in the creative, tech & marketing world. Trust us, there are some stories to tell!
S2, Ep.3 - Craig Hepburn, Head of Digital Transformation at UEFA
The Wonderful People Podcast
55 minutes 39 seconds
3 years ago
S2, Ep.3 - Craig Hepburn, Head of Digital Transformation at UEFA
Craig Hepburn, Head of Digital Transformation at UEFA, has been responsible for developing highly successful marketing strategies and digital transformation programs for some of the worlds largest brands including Rentokil Initial, STA Travel, Nokia, Microsoft and Tata. In doing so Craig has been able to develop and deliver world leading digital transformation programs that have fundamentally enhanced how companies engage with customers while also transforming internal business processes to be more relevant in a digital first world.
Craig was voted as one of the UK's rising stars in the digital marketing sector by Revolution Magazine and is the co-author of The Future of Now. Currently, Craig is leading the Web3 strategy across UEFA with the ambition to better understand the strategic opportunities for European football in all areas such as NFTs, Metaverse, Blockchain, Fan Tokens and Crypto.
In this episode, Craig shares incredible insights from his 20 year career in digital marketing.
Craig’s early career
Craig’s career progression in digital marketing
The key components of digital transformation
The marks of successful digital transformation
The future of the industry
Craig’s debut and undefeated record in white collar boxing
The Wonderful People Podcast
This is not another agency podcast. This is about Wonderful people. Hosts Dan Maudhub and Phil Jones explore the highs and lows of the lives & careers of some of the most interesting personalities in the creative, tech & marketing world. Trust us, there are some stories to tell!
