The Wonderful World of Wine (WWW) Episode 302 Hosts Kim Simone and Mark Lenzi explore all things wine with you! The Umami King Tim Hanni MW Join hosts Kim and Mark as they welcome a true icon of the wine world: Master of Wine (MW)Tim Hanni. Tim, the first American to earn the prestigious MW title in 1990, shares his incredible journey from chef and retailer to importer and a key figure at Beringer. He explains how his diverse background led him to become a pioneer in sensory and perceptional science, fundamentally changing how we understand taste. The Science of Taste and Wine The episode dives deep into Tim's groundbreaking work, highlighted in his book, "Why You Like the Wines You Like." He introduces the concepts of vertical versus horizontal models of taste, offering a fresh perspective on how we perceive flavors and aromas. Tim also provides a sneak peek into his upcoming book, which promises to build on these revolutionary ideas. Tim explains his Vinotype foundation. Champagne and a Master's Perspective The conversation isn't all theory; Kim and Tim share a lively discussion about the nuances of Champagne, exploring its history and unique characteristics. Tim also offers his take on the current state of the wine industry, providing a candid and insightful look at where it's headed. Personal and Professional Insights In a particularly moving segment, Tim opens up about his personal journey to sobriety since 1993 and how he has successfully navigated a career in the wine business without consuming alcohol. This heartfelt discussion reveals his dedication and passion for the industry. You'll also learn why Tim has earned the nickname "The Umami King", a testament to his 45 years of expertise in the science of taste. Whether you're a wine enthusiast, a food lover, or simply curious about the world of flavor, this episode is a must-listen. Find Tim on: www.winebusinesseducation.com www.myvinotype.com Cheers Kim And Mark 🍷🍷🍷 www.thewww.wine #WinePodcast #WineAuthor #WineTalk #TimHanni #TheWonderfulWorldOfWine