In this episode of The Wood Couture Podcast, we’re joined by Love Choudhary, a master of sketching architectural design. Love shares his expert perspective on the fine line between premium pricing and lasting value, emphasizing the importance of understanding client needs over personal signature design.

Challenging conventional design approaches, Love urges designers to move beyond reference images and instead draw inspiration from historical and contextual roots, embracing originality over imitation.

Want to redefine your approach to design? Listen to the full episode now!