In this dynamic episode, we’re joined by the brilliant Ericka Saurit, an international brand strategist with a rare blend of creative intuition and business acumen. Once an interior designer herself, Ericka has carved out a powerful niche helping businesses — from boutique studios to global firms — craft extraordinary brand positioning that sets them apart. With deep roots in the design industry, she brings a unique perspective to brand-building, blending visual storytelling with strategic clarity. We explore how she transitioned from designing physical spaces to shaping brand identities, what it really takes to stand out in a saturated market, and how designers can move from service providers to unforgettable brands.