In the final episode of 2025 we welcome Lisa Morgan, writer for InformationWeek. Software is more essential than ever and the rules around using it keep getting messier. Lisa brings her expert insight to the software challenges business leaders are facing now. Craig and Lisa discuss how to deal with the friction that bubbles up during software audits and why misalignment between IT, procurement, legal, and business leaders turns small issues into larger crises. Lisa gives her prediction...
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In the final episode of 2025 we welcome Lisa Morgan, writer for InformationWeek. Software is more essential than ever and the rules around using it keep getting messier. Lisa brings her expert insight to the software challenges business leaders are facing now. Craig and Lisa discuss how to deal with the friction that bubbles up during software audits and why misalignment between IT, procurement, legal, and business leaders turns small issues into larger crises. Lisa gives her prediction...
ITAM, Audits, and Finding Your North Star with Martin Thompson
The World's Greatest (Licensing) Podcast
40 minutes
1 month ago
ITAM, Audits, and Finding Your North Star with Martin Thompson
In this episode we welcome Martin Thompson, founder of ITAM Forum, a non-profit trade body run by ITAM professionals designed to educate companies on ITAM with a focus on business value. Martin and Craig explain how vendors use audits to force conversations, drive revenue, and steer customers toward shiny new cloud offerings. They discuss pain points companies are facing (like cloud spend, SaaS sprawl, and data quality), the EU vs US's secondary software markets and the differences in s...
The World's Greatest (Licensing) Podcast
In the final episode of 2025 we welcome Lisa Morgan, writer for InformationWeek. Software is more essential than ever and the rules around using it keep getting messier. Lisa brings her expert insight to the software challenges business leaders are facing now. Craig and Lisa discuss how to deal with the friction that bubbles up during software audits and why misalignment between IT, procurement, legal, and business leaders turns small issues into larger crises. Lisa gives her prediction...
