If you’ve ever wondered, “Why can’t I just get it together when I know I’m smart and capable?” this episode is for you, girl. In this powerful and deeply validating conversation, Betsy sits down with Christal Wang, founder of Shimmer, to talk all things ADHD in women — late diagnosis, masking, executive function, and why nothing is actually “wrong” with you… your brain is just different, and that difference is wildly powerful. Together, they unpack: The real signs of ADHD in women (beyond ...
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If you’ve ever wondered, “Why can’t I just get it together when I know I’m smart and capable?” this episode is for you, girl. In this powerful and deeply validating conversation, Betsy sits down with Christal Wang, founder of Shimmer, to talk all things ADHD in women — late diagnosis, masking, executive function, and why nothing is actually “wrong” with you… your brain is just different, and that difference is wildly powerful. Together, they unpack: The real signs of ADHD in women (beyond ...
What It Really Takes to Build a Business That Lasts with April Wachtel
The Write Your Own Story Podcast
1 hour 7 minutes
1 month ago
What It Really Takes to Build a Business That Lasts with April Wachtel
This week, Betsy sits down with April Wachtel, founder of Cheeky Cocktails, to pull back the curtain on what it actually takes to build a consumer brand that lasts. No fluff, just the real reels. They go deep on: Why distribution isn’t a sales channel (and how it can kill small brands)Surviving where 90% of beverage brands die in 2 years, cash, MOQs, and ruthless focusThe DTC-first playbook and how to expand without over-leveragingFunding when you’re not “VC cute”: SBA loans, angels, eq...
The Write Your Own Story Podcast
If you’ve ever wondered, “Why can’t I just get it together when I know I’m smart and capable?” this episode is for you, girl. In this powerful and deeply validating conversation, Betsy sits down with Christal Wang, founder of Shimmer, to talk all things ADHD in women — late diagnosis, masking, executive function, and why nothing is actually “wrong” with you… your brain is just different, and that difference is wildly powerful. Together, they unpack: The real signs of ADHD in women (beyond ...
