This is the podcast for aspiring writers, an A-to-Z guide to writing, publishing, and promoting books or any other writing project. Your hosts are Melissa Parks and Dave Goetz, co-founders of Journey Sixty6, an editorial services company and independent publisher for the family business community. Each episode is designed to both inspire and instruct writers as they take the long road trip to write and promote their ideas.
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This is the podcast for aspiring writers, an A-to-Z guide to writing, publishing, and promoting books or any other writing project. Your hosts are Melissa Parks and Dave Goetz, co-founders of Journey Sixty6, an editorial services company and independent publisher for the family business community. Each episode is designed to both inspire and instruct writers as they take the long road trip to write and promote their ideas.
Virginia Frischkorn on Hosting Successful Book Launch Events
The Writing Podcast
40 minutes 12 seconds
1 year ago
Virginia Frischkorn on Hosting Successful Book Launch Events
One of the most memorable days for an author—especially a first-time author—is their book launch party. It’s a celebration of the hours, days, months—maybe even years—you’ve devoted to writing your book. A book launch event, however, is more than a party. It’s a strategic move where your word-of-mouth marketing begins.
So just as with your book, it's worth putting effort into its planning and execution. And it also means getting creative. In this episode, Virginia Frischkorn, the founder and CEO of Partytrick, offers insights on hosting successful book launch events.
Great Moments in the Episode
4:50 – 6:20 Tips for not overthinking a book launch event.
6:28 - 7:38 How to prepare your guests for the book launch event to increase attendance.
7:40 - 9:29 The difference between in-person and online events, and how to prepare for both.
9:30 – 10:57 Introducing elements of surprise to your book launch event.
11:00 – 13:07 How to get people excited to promote your book at a book launch event.
13:09 – 14:59 How to successfully use book clubs to create conversation around your book.
14:45 – 17:30 The ins-and-outs of getting people to in-person events, and the danger of bookstore events.
17:31 – 18:24 The benefits of cross-promotional partnerships.
18:25 – 19:43 Why you should do in-person and online events.
20:35 – 23:22 What a broadcast channel is and how to use it to promote your book.
23:25 – 24:37 How to think of social media in terms of your book launch.
24:40 – 27:13 Advice for authors who struggle being in the spotlight.
27:15 – 31:59 Creative content ideas for book launch events.
32:10 – 36:14 Going back to the three basics of planning an event.
Connect with Virginia
Her Business, Partytrick: https://www.partytrick.com/about
Her Blog: https://www.partytrick.com/blog
The Power of Moments: https://www.amazon.com/Power-Moments-Certain-Experiences-Extraordinary/dp/1501147765
Words of the Episode
untrammeled: (adj) not deprived of freedom of action or expression; not restricted or hampered.
wanton: (adj) deliberate and unprovoked.
Follow Journey Sixty6
https://www.journeysixty6.com/
https://www.linkedin.com/company/journeysixty6/
https://www.youtube.com/@journeysixty6writingforpub
The Writing Podcast
This is the podcast for aspiring writers, an A-to-Z guide to writing, publishing, and promoting books or any other writing project. Your hosts are Melissa Parks and Dave Goetz, co-founders of Journey Sixty6, an editorial services company and independent publisher for the family business community. Each episode is designed to both inspire and instruct writers as they take the long road trip to write and promote their ideas.
