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The X Podcast
Brenda RIgney
205 episodes
2 days ago
The X Podcast with Brenda Rigney looks at the invisible work of Gen X women entrepreneurs. You’ll hear from Brenda, a 27+ year corporate exec drop-out and solopreneur on what it takes to run your business behind the scenes. Brenda will share her personal stories and lessons weekly and debunk the myths that stop you from launching your dream biz. Brenda coaches entrepreneurs in her ALIGNED AF Community membership, at her global retreats and in private coaching experiences. Learn more at BrendaRigney.com
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Entrepreneurship
Business
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All content for The X Podcast is the property of Brenda RIgney and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The X Podcast with Brenda Rigney looks at the invisible work of Gen X women entrepreneurs. You’ll hear from Brenda, a 27+ year corporate exec drop-out and solopreneur on what it takes to run your business behind the scenes. Brenda will share her personal stories and lessons weekly and debunk the myths that stop you from launching your dream biz. Brenda coaches entrepreneurs in her ALIGNED AF Community membership, at her global retreats and in private coaching experiences. Learn more at BrendaRigney.com
Show more...
Entrepreneurship
Business
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Lead Generation That Works: 4 Proven Strategies for Midlife Women Entrepreneurs
The X Podcast
23 minutes 31 seconds
2 months ago
Lead Generation That Works: 4 Proven Strategies for Midlife Women Entrepreneurs

Running a business shouldn’t feel like a grind—or rely only on referrals and networking events. In this episode, I share the four lead generation strategies I teach inside the Aligned AF Community that help midlife women entrepreneurs attract clients consistently without burning out:

✅ Short-form content that builds visibility
✅ Long-form content that nurtures trust
✅ Communities & collaborations that expand your reach
✅ Ads that work while you rest

I also talk about lessons from my summer abroad as a digital nomad-in-training, and why the last 100 days of 2025 are the perfect time to get serious about your lead generation plan.

✨ If you’re ready to design a business that supports your life—and not the other way around—this episode is for you.

🔗 Sign up for my List Building Workshop: https://www.brendarigney.com/your-list-building-blueprint
🔔 Subscribe for weekly strategies on list building, visibility, and sustainable growth.

The X Podcast
The X Podcast with Brenda Rigney looks at the invisible work of Gen X women entrepreneurs. You’ll hear from Brenda, a 27+ year corporate exec drop-out and solopreneur on what it takes to run your business behind the scenes. Brenda will share her personal stories and lessons weekly and debunk the myths that stop you from launching your dream biz. Brenda coaches entrepreneurs in her ALIGNED AF Community membership, at her global retreats and in private coaching experiences. Learn more at BrendaRigney.com