AI isn’t sweeping through digital media in one big wave. It’s reshaping ad operations in three very different ways — evolutionary changes, true revolutions, and a whole category of “too early to tell.”In this session (recorded at AdMonsters Austin), I break down what each category actually means for people working inside publishers, platforms, and ad-tech companies. We look at:👉 Evolution:Incremental changes in areas like ad serving mechanics, forecasting, segmentation, and dashboarding — where years of machine-learning investment mean AI is an accelerator, not a shock to the system.👉 Revolution:Where the real disruption begins — from creative generation at massive scale to workflow compression, execution agents, and client-facing automation. I also explain why protocols like MCP and AdCP matter for the next layer of advertising infrastructure.👉 Unknowns:The risks no one is fully prepared for yet: arms races with fraud, black-box behavior, agent-to-agent collusion, and the digital-advertising equivalent of “50 Waymos blocking a cul-de-sac.”Whether you run ad operations, revenue operations, or sales operations, this talk will help you understand:– Where AI will quietly streamline your world– Where it will fundamentally change roles and workflows– And where you’ll need guardrails, oversight, and real human judgmentIf you’ve got thoughts, pushback, or examples from your own org, drop them in the comments — I always reply.— James (“The Yield Doctor”)