Serial entrepreneur and SEO Kristopher Jones loves talking business. And that's exactly what Joost and Kristopher are doing during this episode of the Yoast SEO Podcast. From starting and scaling his own businesses to investing in all kinds of companies he thinks have great potential. But what really makes Kristophers' heart pumping faster is eCommerce. This all started with Pepperjam - a family business - and now continues with all kinds of projects of which one involves great names from the music industry. Listen to this episode to learn more about Kristopher's view on business that will at some point always include SEO.