Lily Ray, director of SEO and head of organic search at Amsive digital, talks about her specialty switch from the ecommerce space to E-A-T. She thinks that E-A-T is one of the biggest focus points that Google has been emphasizing and she gives hands-on tips on how to improve the expertise, authoritativeness and trustworthiness of a website. Besides that, Lily and Joost talk about the future of E-commerce spaces, SERPs “People also ask” and Paid Ads. And as a bonus, they will tell you how they experience the closeness and benefits of the SEO community. Listen to this episode if you want to hear about E-A-T and Google’s next steps from experts!