In this episode, we speak with Logan Chierotti and exploring what it really takes to build a quality supplement brand in a crowded and often confusing market. We’ll break down why science isn’t just a buzzword—it’s the foundation of safety, effectiveness, and trust. We’ll talk about the growing demand for transparency, and how it helps brands stand out by putting the consumer first. All in an effort to make you feel confident about what you are buying and putting into your body. Logan is a seasoned entrepreneur with a wealth of experience in consumer products, marketing and supplements. His journey includes founding Physician’s Choice in 2017, which quickly grew to over $200 million per year in revenue by 2024. The brand achieved nationwide retail distribution in major stores like Walmart, Target, Sam's Club, CVS and became the top probiotic brand on Amazon. Logan’s expertise extends to team building, retail strategies, comprehensive marketing approaches, exit planning, Amazon marketplace strategies and optimizing direct-to-consumer channels. His journey into wellness is personal. After experiencing hearing loss in his teens, he explored homeopathic solutions, restored his hearing, and developed a lifelong passion for science-backed health. Learning Points: • Why science matters in supplement formulations • Why maintaining transparency is key for consumer trust • What consumers should look for in choosing a supplement Social Media Handles/Website Address o https://loganchierotti.com/ o https://physicianschoice.com o https://www.linkedin.com/in/loganchierotti o https://x.com/Loganchierotti