What can we learn from the culture sector crisis during the pandemic? In this episode I speak with Ben Walmsley, one of the world’s preeminent thinkers on the cultural sector to discuss the importance of learning from culture in crisis. Ben is the Director of the Centre for Cultural Value in the UK, as well as holding the roles of Professor of Cultural Engagement and Director of Research and Innovation in the School of Performance and Cultural Industries at the University of Leeds. Ben’...
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What can we learn from the culture sector crisis during the pandemic? In this episode I speak with Ben Walmsley, one of the world’s preeminent thinkers on the cultural sector to discuss the importance of learning from culture in crisis. Ben is the Director of the Centre for Cultural Value in the UK, as well as holding the roles of Professor of Cultural Engagement and Director of Research and Innovation in the School of Performance and Cultural Industries at the University of Leeds. Ben’...
My guest today is Andrew McIntyre, co-founder of MHM (Morris Hargreaves McIntyre), one of the world’s biggest and best consultancies specialising in the culture sector. He joins me today to discuss psychographic culture segments, which reveal how a person’s value system and beliefs shape their engagement patterns and the type of messaging they are receptive to. Andrew discusses how psychographics help to understand deep-seated values and cultural beliefs and the role people perceive culture w...
Theory of Creativity
What can we learn from the culture sector crisis during the pandemic? In this episode I speak with Ben Walmsley, one of the world’s preeminent thinkers on the cultural sector to discuss the importance of learning from culture in crisis. Ben is the Director of the Centre for Cultural Value in the UK, as well as holding the roles of Professor of Cultural Engagement and Director of Research and Innovation in the School of Performance and Cultural Industries at the University of Leeds. Ben’...
