In this special summer edition of What’s the Workshop for That, I welcome Riccardo Mazzolo, the creator of the 10 Diamonds Workshop. We explore why so many organizations struggle to tell their story—and how signature workshop helps them get aligned and move faster.
Summary of the Episode
Riccardo created the 10 Diamonds Workshop after noticing that even smart, passionate teams were failing to communicate their business story clearly. The real issue? A lack of alignment on the core strategic elements of their story. This method guides organizations through 10 foundational business pillars—from positioning and uniqueness to OKRs and customer profiles—using a repeatable diverge/converge flow inspired by design thinking.
⚡️ Key Takeaways
Understand the real reason storytelling fails: lack of alignment, not lack of talent
Learn how the 10 Diamonds structure brings clarity to core business elements
Explore Riccardo’s facilitation method using diverge/converge decision flow
See how empathy helps teams avoid groupthink and make faster decisions
👤 Guest Info - Riccardo Mazzolo
🌍 Website
📹 Video Sales Letter on Empathy
📄 Academic Paper Summary on Empathy & Strategy
🎙️ Host Info - Nathy Ravez | La Workshoppeuse