In this episode, we dive into the groundbreaking announcements made at Adobe MAX 2024, where Adobe introduced a range of innovative AI-driven tools set to redefine the future of content creation. The highlight of the event was the launch of the Firefly Video Model, a generative AI tool designed for video editing in Premiere Pro. We discuss its potential to transform video workflows, including its ability to create new clips from text prompts and fill gaps in footage. Additionally, we explore updates to popular Creative Cloud apps like Photoshop, Illustrator, and Frame.io, as well as experimental projects like Project Turntable and Project Motion, which hint at the future of design and animation. Join us as we unpack how Adobe's ethical approach to AI is reshaping creative industries and compensating artists whose work is used to train these powerful tools.