Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
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Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
From Corporate to Multi-Million Dollar Real Estate Empire: Brian Adamson's Journey of Faith, Hustle, and Strategic Growth
Think Millions Podcast
28 minutes
1 year ago
From Corporate to Multi-Million Dollar Real Estate Empire: Brian Adamson's Journey of Faith, Hustle, and Strategic Growth
In this episode of the ThinkMillions podcast, Dr. Alexa D'Agostino sits down with Brian Adamson, a multi-million dollar real estate investor, to explore his inspiring journey from corporate life to building his own real estate empire. Brian shares how his humble beginnings, faith, and relentless pursuit of knowledge and growth led him to success. He discusses the importance of side hustles, the power of proximity, and the critical role of confidence in entrepreneurship. Whether you're stuck i...
Think Millions Podcast
Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...