Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
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Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
From Dentistry to Billion-Dollar Brands: How Dr. Bill Dorfman Revolutionized an Industry (Part 2)
Think Millions Podcast
16 minutes
12 months ago
From Dentistry to Billion-Dollar Brands: How Dr. Bill Dorfman Revolutionized an Industry (Part 2)
Description: In this episode of the Think Millions Podcast, Dr. Alexa D'Agostino sits down with Dr. Bill Dorfman for part two of their incredible conversation. Dr. Dorfman is not only a world-renowned dentist and entrepreneur but also the founder of LEAP Foundation, a nonprofit program empowering young adults with the confidence, life skills, and mentorship needed to thrive. Dr. Dorfman shares how he built billion-dollar brands like Zoom Teeth Whitening, but this time, the focus shifts to his...
Think Millions Podcast
Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
