Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
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Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
From VitaminWater to Celsius to BodyArmor to NOBULL: How Ryan Lewendon Disrupted the CPG World
Think Millions Podcast
20 minutes
1 year ago
From VitaminWater to Celsius to BodyArmor to NOBULL: How Ryan Lewendon Disrupted the CPG World
Building a successful CPG (consumer packaged goods) brand in the current market is challenging, as getting off the ground requires the right product, team, timing, and funding. In today’s episode, Alexa D’Agostino sits down with Ryan Lewendon, who has incredible experience mastering the legal and financial side of scaling and exiting billion-dollar CPG brands like Vitamin Water, Celsius, BodyArmor, & NOBULL. Ryan shares his insights on what it takes to succeed as a CPG brand today, the im...
Think Millions Podcast
Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
