Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
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Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
Going from a Million to a Billion Dollar Empire with Equinox's Lavinia Errico
Think Millions Podcast
28 minutes
1 year ago
Going from a Million to a Billion Dollar Empire with Equinox's Lavinia Errico
In a world where the start is often as important as the rest of the story, how does one go from an idea to building a multi-billion dollar empire? In today's episode, Alexa D'Agostino brings you an insightful conversation on the essence of entrepreneurship, the power of obsession, and the art of creating a brand that becomes a cornerstone in its industry. This episode explores Lavinia's unique journey with Equinox and introduces her latest venture, Move Joy, aimed at transforming lives post-...
Think Millions Podcast
Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
