Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
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Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
He Sold 500 Million Books—Now He Reveals the Secret to Overcoming ANY Obstacle! With Co-Author, Chicken Soup for the Soul Sisters - Mark Victor Hansen
Think Millions Podcast
33 minutes
1 year ago
He Sold 500 Million Books—Now He Reveals the Secret to Overcoming ANY Obstacle! With Co-Author, Chicken Soup for the Soul Sisters - Mark Victor Hansen
Every story has the potential to motivate, heal, and inspire growth. Studies show that storytelling can enhance empathy by 65% and improve problem-solving skills by up to 47%. Reframing personal setbacks and criticisms as opportunities allows individuals to use stories as stepping stones to achieve tremendous success. In today's episode, Alexa D’Agostino sits down with Mark Victor Hansen, known as "America's Ambassador of Possibility," to discuss storytelling's role in shaping perceptions an...
Think Millions Podcast
Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
