Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
All content for Think Millions Podcast is the property of Alexa D’Agostino and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
Innovating the Future: Building Amazon Alexa and the Power of AI with Edward Crump
Think Millions Podcast
39 minutes
11 months ago
Innovating the Future: Building Amazon Alexa and the Power of AI with Edward Crump
In this exciting episode of the Think Millions Podcast, Dr. Alexa D'Agostino sits down with Ed Crump, a tech innovator and co-founder of Amazon Alexa and Nike’s Tech Innovation Office. Ed shares his incredible journey in developing cutting-edge technologies, building large-scale teams, and driving innovation across industries. From the inception of Alexa to the transformative power of AI today, Ed reveals the secrets behind fostering innovation, managing ambiguity, and scaling businesses at r...
Think Millions Podcast
Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
