Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
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Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
Mastering Creative Financing: How to Build Wealth in Real Estate with Zachary Beach
Think Millions Podcast
25 minutes
9 months ago
Mastering Creative Financing: How to Build Wealth in Real Estate with Zachary Beach
In this episode of the Think Millions Podcast, Dr. Alexa D’Agostino sits down with Zachary Beach, a multi-million dollar real estate investor and expert in creative financing. Zachary shares his journey from bartender to real estate mogul, revealing how he leveraged creative financing strategies to build wealth without relying on banks, large down payments, or personal credit. They dive into why NOW is the best time to invest in real estate, even with high-interest rates, and how you can get ...
Think Millions Podcast
Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
