Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
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Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
Millionaire??? You still have fear, burnout and limiting beliefs – with Stephen Scoggins
Think Millions Podcast
30 minutes
4 months ago
Millionaire??? You still have fear, burnout and limiting beliefs – with Stephen Scoggins
In this powerhouse episode of the Think Millions Podcast, host Dr. Alexa D’Agostino sits down with Stephen Scoggins to dive into the hidden challenges even successful entrepreneurs face. Despite outward success, many still struggle internally with fear, burnout, and limiting beliefs that block their next level of growth. Stephen shares the mindset shifts and hard truths needed to break through these invisible barriers. From overcoming self-sabotage to redefining what success truly means, his ...
Think Millions Podcast
Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...