Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
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Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
Reflecting for Success: The Unfiltered Truth About Entrepreneurship
Think Millions Podcast
10 minutes
1 year ago
Reflecting for Success: The Unfiltered Truth About Entrepreneurship
In this solo episode of the Think Millions Podcast, I pulled back the curtain on the raw realities of entrepreneurship. From the grit and grind to the sleepless nights and ultimate triumphs, I shared my personal insights and practical strategies to help you navigate the challenging yet rewarding journey of building a business. Tune in for an honest and inspiring discussion about the importance of reflection, resilience, and recalibration. Key Parts of the Conversation: 1:19: The reality of e...
Think Millions Podcast
Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
