Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
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Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
The Secret to Building Billion-Dollar Companies: Insights from Scott Painter
Think Millions Podcast
35 minutes
1 year ago
The Secret to Building Billion-Dollar Companies: Insights from Scott Painter
In this episode of the Think Millions podcast, we dive deep with Scott Painter, a serial entrepreneur who has raised over $10 billion and founded 57 ventures. Discover the hard-earned lessons, game-changing strategies, and unfiltered truths about entrepreneurship that have guided Scott through a remarkable career. From navigating high-stakes funding to persevering through monumental challenges, Scott's journey is a masterclass in resilience and innovation. Key Parts of the Conversation: (1:04...
Think Millions Podcast
Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
