Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
All content for Think Millions Podcast is the property of Alexa D’Agostino and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
The Shocking Truth: How I Lost a Million-Dollar Business Overnight (Solo Episode with Dr. Alexa D'Agostino)
Think Millions Podcast
17 minutes
1 year ago
The Shocking Truth: How I Lost a Million-Dollar Business Overnight (Solo Episode with Dr. Alexa D'Agostino)
In today’s solo episode, Dr. Alexa D'Agostino discusses how you can build everything over the years, but it can take mere moments, weeks, or even hours to lose it all. Alexa dives deep into her own experiences, sharing the tough lessons learned the hard way. She talks about the importance of staying vigilant, avoiding comfort, and always keeping your foot on the gas. This episode is packed with raw, unfiltered truths about entrepreneurship that you won’t want to miss. Key parts of the conver...
Think Millions Podcast
Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
