Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
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Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
Unstoppable CPG: How Ashley Rogers Built and Sold 4 Brands (And What Most Founders Get Wrong)
Think Millions Podcast
26 minutes
6 months ago
Unstoppable CPG: How Ashley Rogers Built and Sold 4 Brands (And What Most Founders Get Wrong)
In this episode of the Think Millions Podcast, Dr. Alexa D’Agostino sits down with Ashley Rogers, a powerhouse in the CPG (Consumer Packaged Goods) space. Ashley has built and sold four companies, generated over $40 million in sales, and now dedicates her time to helping founders avoid costly mistakes through her mentorship platform, Shelf-Made. From baking protein cookies in her kitchen to leading Sprinkle CPG and working with Sprinkles Cupcakes, Ashley shares her hard-won lessons on retail ...
Think Millions Podcast
Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
