Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
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Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
Unstoppable Wealth: The Blueprint to Building a Billion Dollar Empire with Ben Reinberg
Think Millions Podcast
37 minutes
7 months ago
Unstoppable Wealth: The Blueprint to Building a Billion Dollar Empire with Ben Reinberg
In this powerhouse episode of the Think Millions Podcast, host Dr. Alexa D’Agostino sits down with Ben Reinberg, renowned as the “King of Commercial Real Estate,” to unpack the secrets of building unstoppable and generational wealth. Ben shares how he transitioned from accountant to multi-billion-dollar real estate mogul, dives deep into his new book "Hard Assets and Hard Money for Hard Times", and explains the essential mindset, resilience, and blueprint needed to build lasting success—espec...
Think Millions Podcast
Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...