Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
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Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
Wealth Building Secrets: Turning Financial Dreams into Legacy with William Smith
Think Millions Podcast
16 minutes
1 year ago
Wealth Building Secrets: Turning Financial Dreams into Legacy with William Smith
In this episode of Think Millions, Alexa is joined by wealth strategist William Smith to uncover the strategies and mindsets behind sustainable wealth building. Drawing on years of expertise in life insurance, wealth management, and legacy planning, William reveals how anyone—from new investors to seasoned millionaires—can diversify their portfolio, protect their assets, and craft a financial legacy. From real estate to life insurance and private equity, William shares his roadmap for navigat...
Think Millions Podcast
Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
