Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
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Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
Wisdom from Mitzi Perdue, Daughter of the Sheraton Founder
Think Millions Podcast
35 minutes
1 year ago
Wisdom from Mitzi Perdue, Daughter of the Sheraton Founder
In this episode of the Think Millions Podcast, we delve into the extraordinary life of Mitzi Perdue, who has been surrounded by greatness her entire life. As the daughter of Sheraton Hotels founder Ernest Henderson and widow of Frank Perdue, who transformed Perdue Farms into a household name, Mitzi brings unique insights into what it takes to build and sustain successful businesses across generations. Beyond her business acumen, Mitzi is a passionate advocate for philanthropy, especially in t...
Think Millions Podcast
Most companies don’t have a marketing problem. They have a trust problem. Specifically, a trust breakdown between the CEO and the CMO. In this episode of Think Millions, I unpack why CEOs don’t trust marketing leaders, why CMOs feel set up to fail, and why both sides are actually right. Modern buying behavior has changed, but the mental models and measurement systems evaluating marketing have not. Buying is nonlinear. Decisions happen privately. Influence happens long before attribution ever ...
