Memory gives meaning to our lives. It shapes the way we think, feel, act and helps us navigate through our lives. Science fiction in literature and cinema have exploited the idea of memory manipulation with fascinating stories. A neuroscience understanding of memory has great clinical implications. Understanding how emotion is linked to memory may help find ways to treat PTSD. Join us on this episode, where we discuss how memories are formed, its use in media, its impact on society, the neuroscience behind memory and the interesting ways researchers are using our understanding of memory to manipulate it. Authors: Nick Preenan, Eve Racette Email: thinktwicepodcast@outlook.com Instagram: @thinktwice_podcast LinkedIN: Think Twice Podcast Patreon: https://www.patreon.com/ThinkTwicePodcast Disclaimer: Think Twice is a podcast for general information and entertainment purposes only. The content discussed in the episodes does not reflect the views of the podcast committee members or any institution they are affiliated with. The use of the information presented in this podcast is at the user’s own risk and is not intended to replace professional healthcare services.