Ep.30 of the #ThinkBamboo Podcast, Sean Jackson, the visionary behind Tru-FitForma ("True Fit Form") start-up, takes center stage. Sean unpacks the myriad advantages of bamboo fiber, spotlighting its sustainable allure and water efficiency. Tune in as this entrepreneur navigates through the fabric of Tru-FitForma's journey, weaving together threads of innovation, perfect fit, and environmental consciousness. Join us as we explore the boundless potential of bamboo clothing and his mission to redefine style with sustainability at its core. ThinkBamboo Podcast Chapters: [00:01] Advantages of using bamboo fiber versus cotton [01:23] Sustainability of bamboo sourcing [09:14] Flexibility and comfort of bamboo clothing [11:11] Tru-FitForma brand and its focus on well-fitting bamboo clothing [21:08] Process of making bamboo fiber for clothing [31:18] Motivation behind starting Tru-FitForma brand [37:50] Importance of specific sizing in Tru-FitForma clothing [38:42] Challenges with Finding the Right Fit [39:25] Overcoming Sizing Issues [40:01] The Challenges of Kickstarter [40:48] The Importance of Marketing and Visibility on Kickstarter [41:17] The Energy and Passion Required for Fundraising [41:47] The Versatility of Tru-FitForma [42:21] The Rise of Leisurewear [43:09] The Appeal of Comfortable and Presentable Clothing [43:43] The Potential for Different Colors and Neck Styles [44:13] The Shift in Dress Codes in Corporate America [45:04] The Desire to Look Good and Be Comfortable [45:16] Expanding the Color Options [45:28] The Potential for Natural Colors and Different Dyes [46:06] The Unique Selling Point of Tru-FitForma [46:27] The Potential for Recycling and Repurposing [47:19] The Environmental Impact of Bamboo Clothing [48:03] The Potential for Domestic Bamboo Production [49:21] The https://www.EuropeanBambooExpo.eu [55:59] The Tru-FitForma Kickstarter Campaign [56:48] Following Tru-FitForma on Instagram [57:37] Future Plans for Tru-FitForma [58:34] The Potential Entry of Big Clothing Manufacturers [01:00:06] The Advantage of Being a Startup [01:01:02] The Success of Startups in Disrupting Industries [01:02:38] The Potential for Domestic Bamboo Production [01:03:25] The Versatility of Bamboo in Polycultures [01:06:04] The Historical Significance of Bamboo [01:07:18] Supporting the Tru-FitForma Kickstarter Campaign [01:09:22] Conclusion - The ThinkBamboo Podcast serves as a platform to inspire, educate, and share the use of bamboo with an ever-growing audience. The ThinkBamboo Podcasts are available on the Website, YouTube, Spotify, Google & Apple Podcast if you like the content please do support by liking, commenting and subscribing. - SUPPORT THIS CHANNEL * Subscribe: https://youtube.com/@thinkbamboo The ThinkBamboo Podcast serves as a platform to inspire, educate, and share the use of bamboo with an ever-growing audience. The ThinkBamboo Podcasts are available on the Website, YouTube, Spotify, Google & Apple Podcast if you like the content please do support by liking, commenting and subscribing. FOLLOW ThinkBamboo Website / Newsletter: https://www.thinkbamboo.org/ YouTube Channel: https://www.youtube.com/@thinkbamboo Spotify: https://podcasters.spotify.com/pod/show/thinkbamboo TikTok: https://www.tiktok.com/@thinkbamboo LinkedIn: https://www.linkedin.com/company/thinkbamboo/ X Twitter: https://twitter.com/thinkbamboo Apple Podcast: https://podcasts.apple.com/ch/podcast/thinkbamboo-podcast-the-ultimate-video-podcast-for/id1693210491 Google Podcast: https://podcasts.google.com/search/thinkbamboo Instagram: https://www.instagram.com/ThinkBamboo/ Rumble: https://rumble.com/c/c-3669046