Tyler Harper thought he was signing up for a “big box brokerage” job after ASU. Instead, freight turned into a decade-long obsession, a crash course in carrier sales, and eventually the push that forced him and his co-founders to start Pinnacle Logistics Group, debt-free, on short notice, and with a single book of business. In this episode, Tyler breaks down the origin story behind Pinnacle, including the moment that changed everything, why the team intentionally leans into “ugly freight” lik...
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Tyler Harper thought he was signing up for a “big box brokerage” job after ASU. Instead, freight turned into a decade-long obsession, a crash course in carrier sales, and eventually the push that forced him and his co-founders to start Pinnacle Logistics Group, debt-free, on short notice, and with a single book of business. In this episode, Tyler breaks down the origin story behind Pinnacle, including the moment that changed everything, why the team intentionally leans into “ugly freight” lik...
Episode 87: From Coyote Grit To Cross-Border Hustle with Rich Krul
ThinkFreight
1 hour
3 months ago
Episode 87: From Coyote Grit To Cross-Border Hustle with Rich Krul
Rich Krul didn’t plan on ending up in logistics. He didn’t plan on launching his own brokerage. And he definitely didn’t plan on starting a company right before a freight recession. But that’s how the best stories start. In this episode, I sit down with Rich Krul, co-founder and CEO of Hoplite Logistics, to unpack his freight journey — from growing up in Michigan and chasing sales leads in LA, to leading 250+ reps at Coyote, launching a carrier sales rebuild at Traffic Tech, and eventually st...
ThinkFreight
Tyler Harper thought he was signing up for a “big box brokerage” job after ASU. Instead, freight turned into a decade-long obsession, a crash course in carrier sales, and eventually the push that forced him and his co-founders to start Pinnacle Logistics Group, debt-free, on short notice, and with a single book of business. In this episode, Tyler breaks down the origin story behind Pinnacle, including the moment that changed everything, why the team intentionally leans into “ugly freight” lik...