See more: https://thinkfuture.substack.comConnect with Ari: https://thetrustbook.com---What if the reason people hate selling… is because selling doesn’t work anymore?In this episode of thinkfuture, host Chris Kalaboukis sits down with Ari Galper, founder of Unlock The Game and pioneer of trust-based selling, to challenge everything we think we know about sales.After 25 years in the field, Ari realized the problem wasn’t technique, persuasion, or closing tactics—it was mindset. Traditional sales methods treat prospects like targets. Ari argues they should be treated like patients.This conversation explores why selling has become commoditized, why buyers are more skeptical than ever, and why trust—not persuasion—is now the ultimate differentiator.We discuss:- Why most sales conversations fail before they even begin- The shift from a sales mindset to a doctor–patient mindset- Ari’s pivotal sales call that changed his philosophy forever- Why qualifying prospects too early kills trust- The difference between the traditional sales funnel and Ari’s “sales cylinder”- How trust-based content builds authority without pitching- What sales will look like in an AI-driven world where automation is everywhereAri predicts that as AI handles more transactional selling, human trust, empathy, and deep listening will become more valuable—not less.If you sell anything—or if you hate selling—this episode will change how you think about conversations, trust, and influence.