Todd and I discuss the monopoly advantage and the difference between being good at something versus being indispensable. Todd gives insight into how your personality and lived experiences can create a monopoly, once leveraged appropriately with pricing and direction. This is one of the many ways you can eliminate risk in your business. Purchase the book here: https://amzn.to/37EhueE Subscribe to The Third Shift Entrepreneur Podcast on Itunes, Spotify, or whatever listening service you are using today. Your reviews are greatly appreciated. Be sure to visit ThirdShiftEntrepreneur.com, where you can purchase the book, sign up for our newsletter, and hear tips and pointers that will help keep your day job, while building your dream job. You can purchase it on Amazon, Barnes & Noble, and other major book outlets.