Episode 61: Jonathan Pipek - Early-stage Startups' Pricing and Packaging Strategy

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This is Product Marketing

Product Marketing Hive

71 episodes

3 weeks ago

In this episode, Terezia Stancik, Senior Analyst Relations Manager at Shopware, joins Louise Liu to discuss how AI is shaping the future of analyst relations. She explores how AI is transforming B2B buying behavior, the implications for analysts and AR managers, and shares personal examples of how AR professionals can adapt to stay relevant. For more information, check out Terezia's article: The Ultimate Guide to AI in Analyst Relations. All rights reserved. © Product Marketing Hive.

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Episode 61: Jonathan Pipek - Early-stage Startups' Pricing and Packaging Strategy

This is Product Marketing

26 minutes

10 months ago

Episode 61: Jonathan Pipek - Early-stage Startups' Pricing and Packaging Strategy

In this episode, Jonathan Pipek, founder and CEO of Blue Manta Consulting, joins Louise Liu to break down his method for crafting effective pricing and packaging strategies for early-stage startups. He shares key insights on identifying the right value metrics, avoiding common pricing pitfalls, and communicating pricing and packaging changes. For a step-by-step guide with editable template, please check out Jonathan Pipek's article: Pricing and Packaging Strategy for Early-stage Startups. All...