Last month I attended the WHX TECH event, focuses on Technologies that are changing the healthcare sector. I was lucky enough to see, hear and speak with Sally Ann Frank who delivered a keynote on How To Craft A Compelling Value Proposition For Investors & Customers

Sally Was kind enough to speak with me after and I was cheeky enough to ask her to do a quick podcast interview

With more than 25 years of experience in high-tech business development, sales, and marketing, Sally is passionate about helping health and life sciences companies and startups use Microsoft technology to provide better, more-cost effective care.

As the WW Lead for Health & Life Sciences at Microsoft for Startups, Sally works directly with founders, VCs, M12 and others in the industry to partner with Microsoft and accelerate their development and growth.
Through business strategy planning, go-to-market development, and technical excellence, Sally enable startups to achieve their short-term revenue goals and long-term visions. I also leverage my extensive network and expertise to mentor, advise, and support startups in various programs and initiatives. In addition, Sally is a board member, speaker, and thought leader, who enjoys learning about the latest trends and innovations in the health and life sciences sector.

✅ The biggest mistakes founders make when pitching
✅ Why starting with a clear “what” and “why” is essential
✅ How to build a strong go-to-market and business model
✅ The power of storytelling and empathy in corporate selling
✅ The importance of bringing the right people into your journey – and letting go of ego
✅ Real-world insights from Microsoft’s startup ecosystem
✅ Lessons from unicorn founders and successful healthcare startups
✅ The mindset needed to show up confidently on stage
✅ Surprising wisdom from therapy dogs and emotional connection
✅ Why repetition and feedback are key to great presentations

Thank you for doing this pop up podcast, I really enjoyed it and know the audience will get value from your insights

Feel free to connect with Sally on linkedin

https://www.linkedin.com/in/sallyafrank/

She has also published some great books that dive deeper

into these topics

https://www.sallyannfrank.com/