Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values and innovations — finding takeaways for the everyday marketer.
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Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values and innovations — finding takeaways for the everyday marketer.
Athleisure Decoded: Vuori’s blueprint for building a brand that lasts
This Modern Brand
23 minutes 59 seconds
9 months ago
Athleisure Decoded: Vuori’s blueprint for building a brand that lasts
What even is athleisure? Big-spending Gen-Xers don’t know, but that’s not stopping athleisure brand Vuori. It’s pursuing a go slow to go fast approach to brand and performance marketing that’s building a fashion phenomenon. Join host Jason Parks and his guest Karen Riley-Grant, Vuori’s CMO, stitching together insights on the psychology of consumer needs, the creation of Vuori’s London brick-and-mortar retail flagship as a social hub, and why loyalty and quality are the fabric for success in a world of fast fashion.
This Modern Brand
Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values and innovations — finding takeaways for the everyday marketer.
