Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values and innovations — finding takeaways for the everyday marketer.
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Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values and innovations — finding takeaways for the everyday marketer.
Behind Claire’s Glittery Revival with CMO Kristin Patrick
This Modern Brand
20 minutes 14 seconds
1 year ago
Behind Claire’s Glittery Revival with CMO Kristin Patrick
Nostalgic mall brand Claire’s rose from the brink of bankruptcy to a listing on Fast Company’s “Most Innovative Companies” in 2023. Thriving in a retail landscape that ended legacy brands like Toys R Us, Claire’s leveraged Paris Fashion Week, AI, feedback loops and the metaverse to win the loyalty of over 22 million Gen Z and Gen Alpha consumers. Follow the glittery trail of tween marketing with BarkleyOKRP’s Jason Parks and Steph Parker as they interview Kristin Patrick, Claire’s EVP, Chief Marketing Officer and Head of Ecommerce.
This Modern Brand
Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values and innovations — finding takeaways for the everyday marketer.
