Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values and innovations — finding takeaways for the everyday marketer.
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Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values and innovations — finding takeaways for the everyday marketer.
Cracking the Code: Harvard’s David Edelman on AI, personalization, and winning consumers’ hearts
This Modern Brand
24 minutes 37 seconds
10 months ago
Cracking the Code: Harvard’s David Edelman on AI, personalization, and winning consumers’ hearts
Consumers expect personalization, but too many companies are falling short, wasting money and missing the mark on expectations. In this episode, hosts Jason Parks and Steph Parker interview one of the most influential CMOs in the world about his upcoming book, “Personalized: Customer Strategy in the Age of AI.” Now a Harvard Business Fellow, David Edelman shares detailed stories across industries of companies that deliver personalization to scale, and how AI-driven data can solve the five personalization promises we can make to consumers: empower me, know me, reach me, show me and delight me.
This Modern Brand
Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values and innovations — finding takeaways for the everyday marketer.
