Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values and innovations — finding takeaways for the everyday marketer.
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Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values and innovations — finding takeaways for the everyday marketer.
From Vendor to Partner: How true collaboration fuels innovation
This Modern Brand
21 minutes 37 seconds
10 months ago
From Vendor to Partner: How true collaboration fuels innovation
What’s standing in the way of true innovation? Spoiler: it’s not just silos or stale thinking—it’s the way we try to innovate. In this episode of This Modern Brand, Emily Cohen, Senior Director of Global Innovation at Pernod Ricard, shares how ditching cookie-cutter approaches unlocked breakthrough results. Tune in to learn how to “brainstorm the brainstorm” and revolutionize your creative process.
This Modern Brand
Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values and innovations — finding takeaways for the everyday marketer.
