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This Modern Brand
Advertising Week
23 episodes
5 months ago
Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values and innovations — finding takeaways for the everyday marketer.
Show more...
Marketing
Business,
Management
RSS
All content for This Modern Brand is the property of Advertising Week and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values and innovations — finding takeaways for the everyday marketer.
Show more...
Marketing
Business,
Management
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The Power of Independence: Why Independent Agencies Are Winning
This Modern Brand
34 minutes 6 seconds
7 months ago
The Power of Independence: Why Independent Agencies Are Winning

What truly sets independent agencies apart, and why does it matter now more than ever? In this episode, Jason Parks sits down with Katy Hornaday and Doug Zanger to explore how independence drives greater creativity, agility, and long-term success in a landscape increasingly shaped by holding companies.
This Modern Brand
Welcome to This Modern Brand . . . the podcast where we go behind the scenes with some of America’s most influential brands to break down their strategies, values and innovations — finding takeaways for the everyday marketer.