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This Week in Pharmacy is a weekly podcast streamed LIVE on YouTube, LinkedIn, and Twitter about innovation in the pharmacy profession.
Doing Things Differently: YARAL Pharma, Pennsylvania Policy, and the Birth Control Pharmacist | TWIRx
This Week in Pharmacy
1 hour 36 minutes
4 days ago
Doing Things Differently: YARAL Pharma, Pennsylvania Policy, and the Birth Control Pharmacist | TWIRx
đď¸ This Week in Pharmacy (TWIRx) â January 9, 2026
Welcome to TWIRx â This Week in Pharmacy! Iâm your host Todd Eury, and todayâs episode is sponsored by YARAL Pharma, a generics company committed to âDoing Things Differentlyââwith a human-centered, untraditional approach thatâs redefining relationships between industry and pharmacy practice.Â
â Todayâs Sponsor: YARAL Pharma
YARAL Pharma is committed to innovation, partnership, and supporting pharmacists at the front linesâespecially as healthcare continues to restructure and the role of the pharmacist becomes more essential than ever. Their mission to Do Things Differently is more than a sloganâitâs a commitment to reshaping what a generics company can stand for in todayâs healthcare marketplace.Â
đ°Â This Week in Pharmacy â News
1) Amazon Pharmacy to Offer Novo Nordiskâs Wegovy Pill Nationwide
Amazon Pharmacy is now offering Novo Nordiskâs newly FDA-approved Wegovy pill, making the weight-loss medication available nationwide through both insurance coverage and cash-pay options. This move continues Amazonâs expansion into digital healthcare accessâbringing blockbuster GLP-1 therapies directly to consumers and increasing competition among major pharmacy providers.https://www.mobihealthnews.com/news/amazon-pharmacy-offer-novo-nordisks-wegovy-pill
2) Dr. David Pope: AI, Online Pharmacies, and Why the Neighborhood Pharmacist Still Wins Trust
In a must-read guest column, Dr. David Pope argues that while AI and online pharmacy services are rapidly surging, the community pharmacist remains one of the most trusted healthcare professionals in America. He points to how pharmacy deserts, increasing reimbursement pressure, and policy reform will reshape pharmacy in 2026âand why the professionâs future will depend on protecting and empowering local pharmacy care.https://drugstorenews.com/ai-and-online-pharmacy-surge-neighborhood-pharmacist-remains-most-trustedÂ
3) Pharmacist Leadership Spotlight: Illuminate Rx Names Ritu Malhotra, PharmD, as President
Illuminate Rx announced the appointment of Ritu Malhotra, PharmD, as its new President, reinforcing the growing trend of pharmacists stepping into leadership roles across pharmacy benefits and PBM reform. With decades of experience modernizing healthcare and pharmacy benefit strategy, Malhotraâs appointment signals Illuminate Rxâs focus on improving transparency and clarity in pharmacy benefits management.https://www.prnewswire.com/news-releases/illuminate-rx-appoints-industry-veteran-ritu-malhotra-pharmd-as-president-to-advance-clarity-in-pharmacy-benefits-302657441.html
4) Viatris Exec David Marin Named New CEO of PCMA
The Pharmaceutical Care Management Association (PCMA)âthe leading PBM trade groupâhas named David Marin, previously Head of Global Government Affairs & Public Policy at Viatris, as its next President and CEO effective January 30, 2026. His selection comes at a pivotal time as PBMs face rising scrutiny and intensifying policy pressure nationwide.https://www.healthcaredive.com/news/pcma-names-new-ceo-david-marin/809158/Â
đ¤Â Interviews & Segments
â Segment 1 â Special Sponsor Interview
Stephen Beckman, CEO of YARAL Pharma
We kick off TWIRx with a special conversation featuring Stephen Beckman, CEO of YARAL Pharma, exploring what 2026 has in store for pharmacy and healthcare. We discuss the Pharmacy 50 Awards, the importance of honoring leadership across the profession, and why supporting pharmacists right nowâduring one of the most fragile and transformative moments in U.S. healthcareâis absolutely critical.
â Featured Interview â Pennsylvania State Representative
Rep. Charity Grimm Krupa â 51st Legislative District
Todayâs featured interview is with State Representative Charity Grimm Krupa, who represents Pennsylvaniaâs 51st Legislative District in the House of Representatives. We discuss real healthcare issues impacting Pennsylvaniansâincluding medical cannabis, small business healthcare benefit strategies, a
This Week in Pharmacy
This Week in Pharmacy is a weekly podcast streamed LIVE on YouTube, LinkedIn, and Twitter about innovation in the pharmacy profession.