Last episode before holiday
How Gordon research’s
Look at what I use a product for and what I want to use one for in the lifetime of a future upgraded version
What is the product capable of, what do competitors versions have, what features are the most important to me.
Mid range is normally a good place to start
YouTube is a great way to research, brands and models
Reviews are also useful from people you trust
Learning everything you can about your new products
Consistency – mindful of what is going on, deadlines and work to be done
Putting the time and energy in to be consistent
Keep communication going with colleagues
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